Rish Tanna

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Rish Tanna

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Rish Tanna is an ecommerce entrepreneur and experienced Search Engine Optimization specialist with a strong background in technical SEO, content strategy, backlink development, ecommerce growth, and digital marketing. He is the founder and business owner of Fragrance Familia, an ecommerce fragrance platform focused on helping customers discover the right fragrance through a more personalized and precise buying journey.

Rish brings extensive experience across both agency and in-house SEO roles. His background includes managing and supporting search campaigns for major brands and organizations, including Nationwide Insurance, Verizon Wireless, NewDay USA, PenFed Credit Union, Shapeways, MFG.com, and LinearAMS.com. His work spans all three core pillars of SEO: technical optimization, content, and backlinks.

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Before founding Fragrance Familia, Rish worked as an SEO Manager at Shapeways, where he oversaw SEO efforts across multiple digital platforms. He also served as a Senior SEO Strategist at REQ, auditing client and prospective client websites from technical, content, and backlink perspectives. Earlier in his career, he worked as an SEO Consultant for PenFed Credit Union and as an SEO Specialist at NewDay USA.

Rish holds a Bachelor of Arts in American Government and Politics from the University of Maryland, bringing a communication-focused academic foundation to a career in digital strategy and online growth.

As part of our expert panel, Rish can guide students interested in digital marketing, SEO, ecommerce, entrepreneurship, consumer behavior, online business, and brand growth. His journey is especially relevant for students who want to understand how modern businesses grow online, how search engines influence customer discovery, and how technical and creative skills can come together to build successful digital ventures.